What is Pytch? It is the new, FREE, high-performance mobile monetization service for digital marketers. It’s no secret that the future is mobile, and consumers are devouring mobile content at a staggering rate.Pytch provides digital marketers with all of the tools they need to optimize their content for mobile and to get their compelling sales information, including long-form videos, into the hands of mobile app developers. No other mobile advertising network provides the kind of unique capabilities Pytch does. And, because it is built to work with the ClickBank performance marketing network, mobile app developers can earn unbelievable effective CPM rates.
If you are already a product creator with ClickBank, then access the tools now to optimize your materials and upload your standardized image and video marketing content. If you are an app developer, then you are in the right place to start earning real profits from your in-app advertising. In just a few weeks ClicKBank will release the Pytch SDK with all of its amazing targeting and mobile monitization tools. Sign up now to be part of the mobile digital revolution.
5 Steps For More Mobile Sales
Mobile product sales are taking off at ClickBank. The fact is, with dozens of screen resolutions and hundreds of devices to choose from, going mobile isn’t always easy. And, simply having a website that scales with a responsive design isn’t good enough. Here are 5 simple things to consider when making your product or promotion more successful on mobile.
1. Look Me in the Eyes – Nearly every eye-tracking study shows that people like to look at pictures, particularly pictures of other people. Images work great on mobile, but only if the images are properly sized and formatted. Make sure that your mobile website has images or videos that are sized and compressed to download quickly and to fit the most common formats. And, images of people, cartoon or otherwise, work really well to engage an audience. Mobile devices today have screen resolutions that rival or exceed HD televisions. Make sure you take advantage of the common mobile device capabilities.
2. Think Like a Five Year Old – First grade school teachers know it. Kids need instructions in bite-sized chunks. Your mobile customers are the same way. Studies show that average attention span has dropped in the last 10 years from 12 minutes to 5 minutes. Just like a first grade teacher, you need to speak to your customers in short thoughts with logical next steps. Remember, your message is competing with dozens of others on that mobile device…all at the same time. Unlike the desktop environment where your customer is probably more focused, your mobile client is at lunch, picking up dry cleaning, or checking the scores.
3. Use Video Wisely – You may have a great 45-minute video on your web page, but your mobile customer may be tuning out. Consider shortening the initial video on mobile and encouraging the customer to go to the next step. Also, although some companies and even YouTube encode your video for mobile, you may still want to create a special compressed video file specifically for mobile. Your customer may be viewing your page via a cellular network. Cartoon videos, words on white, or hand sketch videos compress really well and still provide a high quality message.
4. Big Buttons – Your mobile site should adapt to allow the action buttons (Buy Now) to fill much of the width of the window on a portrait oriented mobile page. Don’t simply rely on scaling to solve the problem. Use online simulators to test your site to make sure it looks just right. And, remember that you may lose your customer with excessive scrolling. Consider buttons to move between steps instead of a long page with a button at the bottom. Your customer should be encouraged to click before they scroll through 3 pages of content. More than 3 and they will probably switch to another app.
5. Find a Partner or Examples – Mobile optimization changes with each new device and each technology enhancement. It is important to find a partner or reference site that specializes in mobile optimization.
- MobiReady (ready.mobi) provides free statistics about how quickly your page loads over various mobile networks.
- W3C mobileOK (http://validator.w3.org/mobile/) also provides a free scorecard and optimization suggestions.
- ClickBank recently partnered with DudaMobile to help clients make their websites mobile optimized.
- Several WordPress themes offer responsive design capabilities that make converting your existing WordPress site a snap.
While creating a website that automatically detects a mobile device and adjusts with a responsive design may sound easy, it may end up being a lot of work for your particular sales page. You may want to simply take the elements from your web sales page to create a separate mobile-optimized sales page. ClickBank makes it really easy to do this. Once you are happy with your mobile-optimized page, add the link to the Mobile Hoplink Target URL field in your ClickBank account. We’ll take care of the rest. If your customer is coming from a mobile device, we’ll send them to that page where they can see your mobile-optimized sales page. With millions of consumers on millions of devices, you can’t wait another day. Get started on your mobile marketing efforts today!
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